Library
The books, and what I built from them.
A book only changes anything when it is implemented. So each one here opens into why I bought it, what I took, and the work it influenced. The shelf is being filled, spine by spine.
Building a StoryBrand
Donald Miller
The customer is the hero.
Obviously Awesome
April Dunford
Positioning, made practical.
Ogilvy on Advertising
David Ogilvy
Respect for the reader.
New books arrive as I read them. Each opens into what I did with it, and connects to the essays and work it shaped.